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Magnus Carlsson at Acne Studios

Magnus Carlsson first caught Jonny Johansson‘s attention in the 1990s with his distinctive looks. Since then, he has become the cultural curator responsible for shaping the atmosphere of Acne Studios‘ showrooms, as well as the canteen and library at their iconic Stockholm headquarters, Floragatan 13.

Magnus Carlsson PHOTOGRAPHY Swim Club IMG, Fredrik Hass & Oscar Lund-Hansen

"I stay true to myself by learning from every experience: whenever I’ve done something that didn’t feel genuine, I’ve taken it as a chance to figure out what really suits me.
I believe creativity gets held back by rules and expectations, so I choose not to follow them. Being authentic in how I express myself is key.
When I DJ, I only play music that I truly vibe with, and it’s the same with fashion – I won’t wear anything just to please others if it doesn’t feel right to me.
I think it’s important to trust my gut because, in the end, ignoring it always shows."